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Kansas City MO

timv's picture

Garmin Rides High With Winning Tour de France Team

Good article from last week's Kansas City Star newspaper discussing Garmin's sponsorship of pro cycling:

The Olathe-based manufacturer of GPS devices is the title sponsor for Garmin-Cervélo, a cycling team competing in the Tour de France. On Sunday it won its first Tour de France stage victory in the team time trial. Tyler Farrar won the next stage, becoming the first American to ever win on July 4 and the first to win any Tour stage since 2007.

Teammate Thor Hushovd has held onto the overall lead, and the leader’s yellow jersey, four days into the three-week race.

Sponsoring a pro cycling team can cost millions of dollars. Jake Jacobson, social media manager for Garmin, said the company had spent a large amount sponsoring the team, although it wouldn’t release the exact figure.

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