Good article from last week's Kansas City Star newspaper discussing Garmin's sponsorship of pro cycling:
The Olathe-based manufacturer of GPS devices is the title sponsor for
Garmin-Cervélo, a cycling team competing in the Tour de France. On
Sunday it won its first Tour de France stage victory in the team time
trial. Tyler Farrar won the next stage, becoming the first American to
ever win on July 4 and the first to win any Tour stage since 2007.
Teammate Thor Hushovd has held onto the overall lead, and the leader’s yellow jersey, four days into the three-week race.
a pro cycling team can cost millions of dollars. Jake Jacobson, social
media manager for Garmin, said the company had spent a large amount
sponsoring the team, although it wouldn’t release the exact figure.